Beware the miracle products and treatments:
Because stretch marks develop in the middle layer of the skin, this makes it very unlikely for a topical ointment or lotion to penetrate deeply enough to completely eliminate your stretch marks.
However, applying such products or cocoa butter can help to lighten the color or slightly fade your stretch marks (this is especially helpful if you have those terrible purple/reddish type of stretch marks).
Even though laser treatments have been shown to reduce some stretch marks by 20-50%, this method according to medical experts is not a fool-proof way to be stretch mark-free. Laser treatments are most effective on reddish/purple stretch marks and ineffective on light, white, older stretch marks.
Take action sooner than later:
The key to this is to begin treating the area as soon as you get your stretch marks. The sooner you take steps to tackle the problem, the better the results. If you’ve got stretch marks that have been there for years then chances are you won’t be able to make much of a difference–even with expensive products and costly treatments.